Balding advertising executive Mr. Baum spends more time on a new ad campaign for purple sunglasses than he does with his own family. But suddenly he is forced to reexamine his life after a doctor tells him that he has an 'aggressive' brain tumor and will die in 90 minutes.
| Directing | Assi Dayan | Director |
| Writing | Assi Dayan | Writer |
| Production | Yoram Kislev | Producer |
| Production | Haim Mecklberg | Producer |
| Sound | Boaz Avni | Music |
| Editing | Zohar M. Sela | Editor |
| Art | Ariel Glazer | Production Design |
| Art | Ariel Glazer | Art Direction |
| Camera | Avi Koren | Director of Photography |
